I-SWOT Created by Dean Peterson for B2B and B2C Influencer Marketing

I-SWOT Analysis Overview

<aside> ➡️ Ever feel like you're playing Goldilocks with SWOT analysis and influencer data?

Somehow it's too hot or too cold, nothing feels just right in connecting the dots.

...Yeah, traditional SWOT doesn't exactly play nice with influencer metrics. 😠

Here's the good news…there's a way to FINALLY make it work!

→ Use I-SWOT (Influencer Marketing - SWOT Analysis) 👇

Now you can:

• ✅ Score Influencers based on business impact: Assign a clear score based on a customized SWOT analysis for influencers to help you clearly identify opportunities and threats.
• ✅ Uncover Hidden Opportunities: Get the best of both worlds by combining influencer data with a powerful influencer SWOT framework to identify hidden potential and potential roadblocks – all at a glance.
• ✅ Make Data-Driven Decisions: No more scrambling to connect the dots. Tally overall scores to make strategic influencer choices that drive impactful campaigns for each influencer or group for impactful influencer campaigns.

Here's why and how to adapt I-SWOT for greater success:

Think of it as an influencer approach to SWOT analysis and a single source of truth. It incorporates all the key influencer data you need, giving you a 360-degree view of each potential partner setting your campaigns up for success from the start.

You won't have to waste time going back and forth between your campaign brief and detailed influencer scorecards and attempting to figure out how they relate to your overall business goals.

• Table of Contents </aside>

Step 1: I-SWOT Analysis Overview

Influencer, Strengths, Weaknesses, Opportunities, and Threats.

Let’s explore each component and recommended required items in more detail:

I - Influencer

2 key minimum items to include for reference:

1. Name
2. Estimated Cost

Note: Your campaign briefs and influencer scorecard should have all the necessary and comprehensive information about campaign goals and influencers which you can easily reference at any time.

↳ Campaign briefs include items such as campaign goals & objectives, target audience messaging, budget, timeline, deliverables & KPIs, brand guidelines & assets, etc. ↳ Influencer scorecards include items such as profile information, demographics, audience insights, content analysis, engagement rate, past collaborations, pricing & availability etc.

S - Strengths

4 key items to include and score:

1. Authority The influencer is recognized as a thought leader in their industry, frequently speaking at conferences and contributing to authoritative blogs, webinars, publications, etc. Their deep expertise makes them a highly trusted source of information.
2. Content Authenticity The influencer consistently produces high-quality, insightful content that resonates with their audience. Their content is original and often cited, re-posted, or featured by other experts, enhancing their credibility and trustworthiness.
3. Influence Quality The influencer has a substantial following with a high engagement rate, indicating that their recommendations are trusted and valued by their audience. This level of influence ensures that their endorsements can drive significant impact.
4. Reach (Owned Reach + Earned Reach + Paid Reach) The influencer has a large following or can easily scale reach. Their reach capabilities ensure that the brand's message can effectively penetrate the market and reach a wide audience.